black friday sales numbers

However, the numbers are still below Black Friday 2019, when 84.2 million US consumers shopped in stores. How long do we hold off buying?During the lead up to the big annual mega sales of Black Friday and Cyber Monday, its common to hold off spending in anticipation. ABC News reports that sales for Black Friday 2021 actually dipped for the first time ever.. So, its unsurprising the US tops the list for the number of people searching Black Friday deals in 2021. Consumers are most likely to regret electronics (25%), clothing (24%), and home and kitchen (15%) purchases made during Black Friday sales. In 2022, Black Friday falls on Nov. 25. A look at Black Friday numbers reveals a 25.4% rise from just under 53.1 million shoppers in 2020. Toys, in particular, drove significant demand, with deals as high as 33% off. Isnt it unusual for these warm-weather shoe styles to sell so well in November? The ongoing supply chain issues have some consumers concerned about getting the gifts they want in the right skus and sizes. Adobe had originally forecast sales of between $8.9 billion and $9.6 billion. In addition, discounts were more modest than in previous years. In 2021, we witnessed a trend shift, with Black Friday sales exceeding those on Cyber Monday by 23%. One big takeaway from the bigger weekend figures will be that offering items electronics, tech, toys and sports goods being the most popular categories at the right price will help retailers continue to bring in sales, in what has proven to be an especially strong year for online shopping. The 91.88% who plan to buy something will shell out $851.79 on average. Demand has been brisk, however, and shopping appears to be more spread out than in the past. This was a 2% increase over 2020. Those whove never married are the next group most likely to splurge, with 73% saying they expect to spend an average $468.40, followed by those who are separated, of whom 71% expect to spend an average $406.05. Adobe, which is following online sales in real-time at 80 of the top 100 retailers in the U.S., covering some 100 million SKUs, said US consumers spent $9 billion online on Black Friday, up 21.6% . Salesforce noted that online sales grew 1% on Thanksgiving day to $31 billion, while in the U.S. specifically they were up 9% to $7.5 billion. Buy-now-pay-later (BNPL) solutions like Sezzle, Afterpay, Plan It by American Express and PayPals Pay in 4 are growing in usage as consumers look for ways to manage their holiday budgets. The average order volume was up 12% during the season. Our data shows such a strong correlation between discount rates and online sales as consumers held on for the biggest and best deals, said Rob Garf, VP and GM of retail at Salesforce. Salesforce publishes its own figures based on 1.5 billion shoppers, and it noted that online sales reached $8 billion in the U.S. and $40 billion globally at 5 p.m. According to a Sensormatic Solutions analysis of the six weeks spanning November 21, 2021, through January 1, 2022, foot traffic in the US increased 18.9% over the prior year. For example, the best day to buy a computer was November 2, when prices were 14.3% down on average. Adobe said that toys, gaming and consumer electronics were the most popular categories for people seeking out deals and discounts on Black Friday. (Source: In 2020, 100 million consumers shopped online (up 8% from 2019). But if growth is what were after, there are some indicators of stormy waters ahead. But apparently, this year's Black Friday sales numbers weren't as crazy compared to last year. (Source. We included only states with 35+ respondents an accurate sample size in this analysis. Some 2021 promotions were on par with 2020. We calculated these figures from a survey of 2,089 American adults commissioned by finder.com and conducted by global research provider Pureprofile in November 2018. While in-store doorbuster sales may not be happening in 2020, thats not going to stop Americans from spending on the biggest shopping holiday of the year. Another 23% of Brits said they also bought gifts for their partners, and 20% took advantage of the seasonal discounts to purchase gifts for their friends. People between ages 35 and 44 are the most likely to partake in the event, with 34% in this age group saying they will shop the sales. Black Friday online sales topped $9.2 billion this year, a record breaker, according to Adobe Analytics The firm measured Cyber Monday sales too, and found they crossed last year's record with $11.3 billion, now the biggest U.S. online shopping day in history finder.com is an independent comparison platform and information service that aims to provide you with the tools you need to make better decisions. For the list of retailers, Finder looked at the top 1,000 search results as per Ahrefs to get a list of retailers, products and brands which were dominant in the results. In 2021, Buy Online Pick up In Store was used by 18% of all Cyber Monday online orders (with retailers that offer the service) down from 20% in 2020. Psychologist, financial therapist and author of Crazy About Money: How Emotions Confuse Our Money Choices and What to Do About it. Overall online sales for the day after Thanksgiving are expected to top $9 billion, according to Adobe, which tracks sales on retailers' websites. Most Walmart shoppers on Black Friday were Hispanics (14.1%), with Black Americans in second (12.9%) and White Americans in third place (10.9%). Especially when it comes to electronics, stats show. For some context, in 2019, Adobe tracked $7.4 billion in online sales, and yesterday it said that shoppers spent $5.1 billion on Thanksgiving, with more than $3 billion spent online each day in the week leading up to Thursday. Approximately 49% of people have purchased something on sale that they later regretted.The average amount spent per item was $143.73. Experts expect big savings on the latest smartphones, the PlayStation 5 and Xbox Series X. The results are broken down with $8.9 billion of online sales occurring on Black Friday and $5.1 billion on Thanksgiving Day. The latter saw a 14% increase year-over-year, boosted by a looming wedding boom in 2022. Meanwhile, just 24% of those aged 25 to 34 and 65+ planned to make purchases during the event. MethodologyWe calculated these figures from a survey of 1,611 American adults who reported they participate in pre-Christmas sales events (Black Friday, Cyber Monday, Singles Day) commissioned by finder.com and conducted by global research provider Pureprofile in October 2019. Lets see the latest trends! Best Mattress Sales Helix In this overview of the latest Black Friday statistics, youll learn how many Americans shopped on this holiday in 2021 and how much they spent. Black refers to stores moving from the red to the black, back when accounting records were kept by hand, and red ink indicated a loss, and black a profit. In 2021, the average Black Friday spending came in at $430. Other popular retailers searched for include Best Buy, Target and Kohls. When you buy through links on our site, By signing up, you agree to BlackFriday.com. However, post-pandemic a trend of staying closed on Thanksgiving and opening early on Friday continues to grow. GenderMen (52%) are more likely than women (46%) to regret a shopping purchase. A higher proportion of women intend to spend money on Black Friday sales this year (46.5%) compared with men (41.6%). At the top of the list of regrets are clothing and shoes, with 77.27% of purchasers making regrettable decisions. Online spend on Black Friday this year hit $9.12 billion, up 2.3% from the same time last year, while Cyber Monday figures were even stronger showing a 5.8% increase from 2021. Mules followed suit with a 701% rise, while Flats increased by 302% from 2020. According to the Adobe Index, categories seeing the highest online spending this season so far, include: toys (up 954% over pre-holiday levels of September), books (up 671%), video games (up 648%), appliances (up 617%), and personal care products (up 553%). A look at Black Friday numbers reveals a 25.4% rise from just under 53.1 million shoppers in 2020. On average,. The most attractive Amazon Black Friday sales included: In 2021, some of the best Walmart Black Friday sales included TVs from brands like Samsung and Philips, toys from Disneys Frozen, and Ryans World, and Apple Airpods. Thank you! Appliance prices dropped 8.6% on Black Friday 2021, compared to 20% on the previous event. Black Friday Discounts Now Average Nearly 50 Percent. Other categories include food and drink at 6.5%, shoes at 5.1%, music at 4.4%, cosmetics and fragrances at 4.3% and literature at 2.2%. Around 34% of the people in this bracket said they would shop the sales. GenerationMillennials lead the generations in purchasing sale items they later regret. Those earning $120K and over plan to spend the most on average at $869.52. And retailers responded on Black Friday with the steepest discount rates of the holiday season.. I am a retail pundit, business strategist, speaker and professor. Rest assured, these partnerships will not affect your fees when using a money transfer provider, and we guarantee all affiliate providers are trusted and regulated. While Gen Z will most likely take advantage of Black Friday deals in 2020 with 92.43% saying theyre buying something in the pre-Christmas shopping bonanza its millennials who will be spending the most. Black Friday discounts in 2021 averaged 24%. One in five adults (19%) say it would take a discount of 50% to get them interested in going shopping. However, the amount spent on these regretful decisions was vastly different with the average regretful purchase by men ($350) being more than double that spent by women ($156). Predictably, the younger you are, the more likely youre going to splurge this Black Friday and Cyber Monday. Black Friday online sales reach $8.9 billion with, over 44% of sales coming from smartphones. That's $9.03 billion spent on Black Friday and $5.1 billion spent on Thanksgiving. (Source: NRF) During 2021's holiday season, retail sales grew 14.1% over 2020 to $886.7 billion. Younger generations (Gen Z and Millennials) also had higher shares at Target than older generations (Gen X & Boomers). Women are a little more suspect of retailers than men, with almost a quarter (23%) of women suspecting that retailers just inflate their prices presale only to discount them for the sales. Amazon Black Friday statistics also show White Americans were responsible for 18.4% of the Black Friday revenue, whereas Black Americans ranked second at 17.4% up from 10.3% in 2020. Some 5.9% of us are willing to wait an entire year! The record-breaking spending comes on the heels of a strong day of Thanksgiving shopping, in which consumers shelled out an all-time high $5.29 billion online, up 2.9% year-over-year. Although growth was not as wild as some thought it might be, it still had a fillip from current circumstances. Thats against a backdrop of physical retailers getting increasingly aggressive in capturing back their audience. Interestingly, those with an annual household income of $50,000 to $75,000 intend to spend the most on upcoming sales compared with any other income bracket, while those earning between $150,000 and $300,000 top the list for least likely to spend. Some 77% of men say they plan to shop over Black Friday and Cyber Monday, versus 71% of women. The number of Americans planning to take advantage of the pre-Christmas sales period is also expected to rise from 86% in 2019 to 88% in 2020. . Millennials carry the most regret, with 62% saying they regret a sale purchase. How likely would you be to recommend finder to a friend or colleague? Well be posting more updates on sales figures as they come in. 25+ Black Friday Sales Statistics to Know in 2023. Mobile devices are playing an ever bigger role in that. Walmart Black Friday statistics reveal that Gen-Zers were responsible for the largest share of purchases on this shopping holiday. Those aged 18-24 are most likely to shop the sales, with 69% saying theyll be enticed to shop if the price is right. Your email address will not be published. Have fun shopping! Three of the victims were added to the list in 2021, although authorities havent confirmed their deaths have been related to the shopping event. According to the index, computer discounts are minus 15% as compared to last year at minus 28%. Chelsea Wells-Barrett, PR, Media Relations and Communications. 21 Key Black Friday Statistics for the 2022 Shopping Season. According to the index, smartphones have accounted for 44.4% of all online sales for Black Friday, which is up 10.6% year-over-year. As a point of comparison on those figures, the National Retail Federation is predicting holiday sales growth of 6% to 8%, while another analysis group, Digital Commerce 360, is predicting growth of 6.1% for the period. Black Friday the day that launched 1,000 other shopping holidays may have lost its place as the start of the Christmas shopping season by now (it gets bigger and earlier with each passing year). as a channel for Black Friday, both in terms of traffic and sales. Compared that to Gen Ys $713.50 and Gen Xs $693.58 in regretted purchases.Almost 1 in 3 Gen Yers or 64% have purchased something they later regretted, compared with 54% of Gen X and 37% of boomers. With all the discounts, the holiday season is a great time to try new brands. People look for convenient and safe ways to shop nowadays. Lets start with some of the most compelling Black Friday sales trends and figures! Don't Miss Out on the Best Sales & Deals of the Year! Contact media@blackfriday.com. Adobe doesnt break out volumes in its report, so its hard to know if those figures are due to items simply costing more this year because of inflation, or if the higher numbers are a result of more buying. We want to hear from you. 11. A year earlier, Cyber Monday sales were 11% higher. Black Friday statistics The data has yet to land for in-person sales, but this year's Black Friday saw a 2.3% increase in online sales from 2021. That year, however, ecommerce sales saw record highs due to the lockdowns and an overall shift to online shopping. Household incomeWhen it comes to household income, those with lower incomes tend to be less likely to purchase sale items they regret. Required fields are marked *. Computer prices were down by 13.6% on Black Friday 2021, compared to 29% the previous year. Overall, 70 out of 75 studied retailers (93.3%) offered Black Friday deals on their websites, most of them in the fashion, home, and health and beauty categories. The biggest discounts were offered on computers (25%), electronics (22%), appliances (16%), toys (16%), TVs (15%), clothes (15%), and sporting goods (14%). Some retailers offered concurrent in-store and online deals for an entire month. This number was 1.3% down from $9.03 billion the year before. Sporting good prices were 8.4% down, compared to 18% discounts on Black Friday 2020. Electronics like Samsung and TCL televisions and PlayStation 5 started trending early as well. Adobe noted that mobile shopping also hit a record high this year, with sales from smartphones accounting for 55% of online sales on Thanksgiving Day. Some 87% of men say they plan to shop over Black Friday and Cyber Monday, versus 85% of women. The survey asked respondents how much they think they will spend during pre-Christmas sales (Black Friday, Cyber Monday, Singles Day) in several categories. Based on Adobe Analytics data, the analysis covers over one trillion visits to U.S. retail sites, 100 million SKUs, and 18 product categories. NRF expects retail sales to grow 6% to 8% over November and December sales in 2021. About 71% of renters say they plan to spend an average $275.32. 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